Brides : Custom Ring Builder

THE PROJECT:

This custom engagement ring tool was built with the ability to be customized for advertiser sponsorship, so brands can target consumers while they’re shopping for one of life’s most important purchases. In the instance below Covergirl was the launch sponsor and nail polish recommendations were paired with the ring selections. A mobile version of the tool was created to reach users researching or shopping for rings on the go. Users were able to customize the metal, band type, size and cut of the center stone, and side stones.

MY ROLE:

Lead team and project from pre-sale to production. Approved all UX, layouts and tech previews.

THE TEAM:

Senior Designer: Anthony Tam, Designer: Luisa Fuentes

DESKTOP VERSION

MOBILE VERSION