Dove Dry Spray : Have you heard?
Dove Dry Spray Antiperspirant was launching in the U.S. and they wanted a custom print campaign and video that reflected their real woman stance. They ended up running only the first installment below, but I included all 3 ads below.
Lead team and project from pre-sale to production. Personally oversaw the execution of photo and video shoots. Approved all layouts and selects.
Art Director: Helen Pearson, Producer: Sasha Smyslova, Designer: Tanya Boonroueng, Copywriter: Kathi Van Zandt