Ford : Swap My Ride
Ford wanted a custom digital video series t to run on Wired.com to highlight the tech features of the Focus. The result is a four part series titled "Swap My Ride" hosted by Alexis Ohanian, Founder of Reddit, he takes you through the features as he drives through Brooklyn.
Lead team and project from pre-sale to production. Approved all layouts, selects and edits.
Art Director: Alison DeBenedictis