Ford : Swap My Ride

THE PROJECT:

Ford wanted a custom digital video series t to run on Wired.com to highlight the tech features of the Focus. The result is a four part series titled "Swap My Ride" hosted by Alexis Ohanian, Founder of Reddit, he takes you through the features as he drives through Brooklyn.

MY ROLE:

Lead team and project from pre-sale to production. Approved all layouts, selects and edits. 

THE TEAM:

Art Director: Alison DeBenedictis

VIDEO 1: MY FORD TOUCH

VIDEO 2: ACTIVE PARK ASSIST

VIDEO 3: NAVIGATION

VIDEO 4: VOICE ACTIVATION

VIDEO IN AD UNIT