THE PROJECT:

Guess needed away to tell there seasonal lines story across multiple Condé Nast brands (W, Lucky, Glamour, GQ, Details). We created a ten video series featuring  two bloggers, highlighting the trends of the season for men and women. To make the videos more interesting we placed models in locations/scenarios that were true tot he spirit of the clothing being highlighted. These videos lived both in a extra large display banner and on Guess.com

MY ROLE:

Lead team and project from pre-sale to production. Approved all layouts, selects and edits. 

THE TEAM:

Art Director: Alison DeBenedictis, Producer: Kylie Alesio