Lord & Taylor : Men's Floor Pushdown
For the launch of its all-new men’s department, Lord & Taylor needed to make a big impression. Featured on the GQ homepage, this takeover unit auto-expanded to reveal a curated virtual-tour experience, which required a custom photo shoot. The creative assets were repurposed into video content exclusively for Taxi TV in New York City.
Lead team and project from pre-sale to production. Approved all UX, layouts and tech previews.
Art Director: Nam Le, Designer: Mike Sarpy