Situation: SantM, a functional luxury shoe company, needed a complete brand package to make the company launch-ready.

Task: Partner with the founder to define the brand’s visual identity, create all core marketing assets, and oversee the launch.

Action: Conducted an in-depth brand immersion, including factory visits in Italy; developed and won approval for a refined visual direction; produced all core brand assets including logo, packaging, and guidelines; and directed product and lifestyle photography for social and marketing.

Result: Launched in 2018, the brand has been featured in Vogue, Harper’s Bazaar, and NBC, and continues to grow as a recognized name in functional luxury footwear.