THE PROJECT:

Pantene approached our group to create a suite of content that included video. "New Hair, New You" is an eight part ambush makeover series where we surprised real woman with a hair makeover for a special event that they have coming up.

MY ROLE:

Lead team and project from pre-sale to production. Personally oversaw the execution of photo and video shoots on location. Approved all layouts, selects and edits. 

THE TEAM:

Art Director: Christine Be, Copywriter: Kathy Casey