Pantene : Part 1 : New Hair, New You
Pantene approached our group to create a suite of content that included video. "New Hair, New You" is an eight part ambush makeover series where we surprised real woman with a hair makeover for a special event that they have coming up.
Lead team and project from pre-sale to production. Personally oversaw the execution of photo and video shoots on location. Approved all layouts, selects and edits.
Art Director: Christine Be, Copywriter: Kathy Casey