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I am an award-winning Creative Director and Strategist, with over 15 years of experience, managing creative teams to produce quality content and experiences for top brands. My work has received over 40 awards including: AdAge, IAC, IAB Mixx, MIN and a Cannes Lion.

EXPERIENCE


2017-2018

Head of Design Communications,  Creative Director

LittleBits
New York, NY

 

Direct and manage a team producing packaging, retail merchandising, marketing, social, video, photography and event visuals for an innovator in the STEM toy industry. Executed digital marketing strategy and assets for Star Wars licensed product. Launched a ‘fast lane’ product development cycle, bringing a product line from concept to packaging in six weeks.


2016-2017

VP, Creative

Manifest LLC
New York, NY

Leader of NYC Studio creative team of 20, including art directors, editors and content creators. Overseeing creation and production of content to ensure success for client objectives. Generating content strategy and concepts for new business development. Clients included, but not limited to: Ritz Carlton, Marriott, UPS, AT&T, Charles Schwab, CBS, WebMD, Nationwide, Hilton, PNC Bank and Cleveland Clinic.


2007-2016

Creative Director

Condé Nast, 23 Stories
New York, NY

 

Promotions: 

2012 - 2015
Creative Director, Condé Nast Media Group

2010 - 2012
Creative Director, The Studio at Condé Nast

2009 - 2010
Design Director, Digital Creative Services 

2008 - 2009
Senior Art Director, Digital Creative Services

2007 - 2008
Art Director, Digital Creative Services

 

Managed and lead launch of a branded content studio producing campaigns appearing in Condé Nast’s network of brands, including Wired and Vogue. Clients included, but not limited to: American Express, Chevrolet, Esteé Lauder, Kraft, L’Oreal, Macy’s, Mercedes-Benz, Microsoft, P&G, Ralph Lauren, Samsung, Toyota and Unilever.

Employer awards for ‘2010 Innovator of the Year’ and ‘2009 Marketer of the Year.’


2006-2007

Art Director 

AOL Inc., Programming &
Experience Design Group
New York, NY 

 

Senior member of the design team responsible for the interface and visual design of AOL editorial properties, including: MovieFone, BlackVoices, Food, Body and Coaches. Defined styles and created engaging user experiences, focusing on SEO and templated CMS production. Managed designers and mentored interns. Produced client integrations for: Bailey’s, Chevy, GMC, Target, Vaseline and Walmart.


2003-2006

Assoc. Art Director

Community Connect Inc.,
Client Solutions Group
New York, NY


Promotions: 

2004 - 2005
Senior Designer

2003 - 2004
Designer 

 

Lead design group for an advertising and marketing team for the social networking websites BlackPlanet.com, AsianAvenue.com and MiGente.com. Art directed interactive ad campaigns and sales products for clients, including: AstraZeneca, Bacardi, Fanta, Heineken, GM, McDonald’s, New Balance, P&G, Rémy Martin, Showtime, State Farm, and Volvo. ‘Employee of the Year’ award in 2004 and 2005.


2001-2003

Art Director/Founder 

Solidquality
A boutique design agency
New York, NY

 

Produced and designed branding projects for clients, including: 4XL: A Kevin Garnett Foundation, Artnet.com, Blue Ridge Foundation, Callaway Golf, Habitat for Humanity, JP Morgan Chase, Latina Magazine. 


1999-2001

Senior Designer 

Listen.com
Marketing &
Product Development
San Francisco, CA 

 

Senior member of the design team responsible for the interface design of Rhapsody, a digital music service and site. Collaborated with strategists on functionality and usability of website. Mentored and art directed junior staff. 


1997-1999

Digital Manager/Designer

Latina Magazine
New York, NY

 

Founded, designed and managed the online version of the leading U.S. Hispanic woman's magazine. Designed marketing materials and assisted editorial production of the magazine. 


CONTINUING EDUCATION


1997-2005

School of Visual Arts 

School of Continuing Education
New York, NY

 

Courses in: Graphic Design, Typography, Animation. 


1999

New York University 

School of Continuing Education
New York, NY 

 

Certificate in Multimedia for the WWW. 


BACHELORS DEGREE


1993-1997

Wesleyan University 

Middletown, CT 

 

Bachelor of the Arts with Honors,
Double Major: Studio Art (Honors) and Religion.