THE PROJECT:

LittleBits hadn’t been to ToyFair Conference in 3 years, so this was their triumphant return after launching the Star Wars Droid Inventor Kit. And return they did, not only with this booth design but to win Creativity TOTY Award. The booth showcased the Droid Inventor Kit, the newly released Hall of Fame Kits and a wall of the over 200+ bits available for kids to invent with.

MY ROLE:

Lead the ideation, concept art and final production for all aspect of the booth, including the videos included on screen.    

THE TEAM:

Art Director: Ryan Mather, Video Production: Ashley Hord