THE PROJECT:

UPS knew that content marketing was the best way to get at the small business owners who were growing and needed a partner like UPS to help them get to the next level. Compass is a content brand created to speak to this audience through a printed magazine, online content and video.

MY ROLE:

I oversaw the team of editors and designers for the content production. I also lead ideation and strategy for the new proposed site below.

THE TEAM:

Senior Art Director: Courtney Eltringham; Senior Designer: Eric Anderson; Senior Editor: Julia Sullivan;