A youth enrichment program aimed at high school students funded by NBA All Star Kevin Garnett.
Concept:
Getting teens interested in bettering themselves is a tough task but with a great athlete such as Kevin to back it up it becomes easier. So based on his involvement, a professional sports style was employed for the logo in order to draw a connection to the high level of achievement professional athletes have and connects it to what is possible with the participants own lives. The key elements of the logo come from the letter forms of the name and drive the main shapes.
Below are iterations that lead to the logo finally selected.
A wireless software application firm targeting consumer products and the general mass market.
Concept:
The imagery needed to allude to a multiple of users but data also. Using the "pin" forms communicates both, because of their human form yet minimal almost binary feel gives it an overall tech feel. The font is classic yet carries weight, with the all caps, to express take charge attitude the founders had for their market.
Below are iterations that lead to the logo finally selected.
A nonprofit with the mission of getting minorities in more positions of management. Its primary program promotes attending business school and general scholarship.
Concept:
A roadmap to leadership was the main metaphor used to describe the organization's programs. So to literally manifest the program leading participants higher was used through the stair reference. Having the person change as they progress through the program shows the main stages focused on scholarship, advanced degree and job placement. Included here are two sub brands for the different programs.
Below are iterations that lead to the logo finally selected.
A non-profit design initiative which promotes social responsibility through education of the industry.
Concept:
Since the design community was the main audience for the client, I choose a font that seems to have classical roots of modern design, referencing the Bauhaus. The font also needed to accentuate the similarities of the letter forms, of which there are many.
These sub-logos are meant to be used as extensions of the main logo. The client plans to put out various materials and content which would use these and other graphics to brand them.
A sub-program of a state funded AIDS education nonprofit in California, which focuses on advocacy of its participants.
Concept:
Group members have many programs open to them with a host of requirements. This program helps put the puzzling system together and navigate to the services they need. This Puzzle imagery resonated with the participants. Having Client Advocacy Program shortened to CAP made it simple and clear for people to remember the program name. The friendliness of the puzzle pieces also indicates to the members that this program is on their side. The last and central puzzle piece in the logo is black to represent that CAP is key to understanding the larger puzzle.
Below are iterations that lead to the logo finally selected.
Sporting goods store focused on sneakers and outerwear.
Concept:
Client wanted a dynamic symbol connecting stores name to sneakers and motion. The sneaker print outline references the sneakers and the human element. The "X" correlates to the Cross Country store name. It also refers to multiplication and an intensity of dedication to sport and service with this company.
Below are iterations that lead to the logo finally selected.
A consulting firm focused on growing the capacity of non profits.
Concept:
Here the client wanted to instill professionalism but to focus more on the idea of what defines a "wellspring," a source of energy and knowledge that one can always go back to whenever more is needed. But because this was a new venture getting the name to stick there was a need to make sure it was incorporated. By utilizing the "w" as the source of the spring, it associates the companies name with being "the source." Garamond adds classicism but the ways the water droplets spurt out add a sense of approachability.
Below are iterations that lead to the logo finally selected.
An annual performance art piece in collaboration with artists from all over the country.
Concept:
A strong bold design to slap on the side of RV.
An analytics consulting firm focused on the mechanical engineering industry.
Concept:
Systematically measuring every step of the process and methods for increasing productivity is the exoertise of the firm. By including iconic pie chart imagery, the logo starts to paint the picture of what this firm is about. Another key take way was the firm's name. Within the chart and positioning of the cut creates a latent "L" shape for Levy, tying the sharp crisp chart to the name. The latent "L" shape also serves as a point or arrow around the single wedge of data symbolizes directness and accuracy of its performance .
Below are iterations that lead to the logo finally selected.
A start-up non profit focused on youth enrichment in Brooklyn.
Concept:
Community and fun were the primary drivers behind this final logo. The organization operates in an urban setting, so including an element that represent that was important. But to make it more friendly, the addition of dynamic curves and perspective give it more of a 'funky town' feel than steel and glass. The grouping of people represents the community, both young and old. They are at the core of the city and their character is in sync with the city. It says these people bring life to the city. Overall a feeling of trust and professionalism needed to be instilled because parents are trusting this organization with their children. So the addition of a serious yet character filled font Futura was employed, which plays with the drawing to ground it and bring respect.
Below are iterations that lead to the logo finally selected.
