AOL Design Department needed a quick document to hand out to potential intern candidates at job fairs. They wanted something easy to print, contained all the text to describe the opportunity and conveyed the sense of fun and whimsy associated with the department.
Concept:
Literally taking the idea of a flyer for the internship, the document describes how to apply for the program in easy steps and relates them to the steps in order to make the document into a paper airplane. It proved effective in drawing the attention of folks at the fairs especially when they were thrown at potential candidates as they passed the booth.
AOL Black Voices was a partial sponsor of the Sundance Film Festival in 2007. The client desired a simple giveaway that raised awareness of the Black Voices brand. Something that caught attendees eye and sparked an interest in the funky engaging nature of Black Voices.
Concept:
Laptop stickers were chosen as an effective way for connecting computing to the brand as well as extending the life of the marketing since it will last a long time on laptops. These designs represent concepts proposed for this projects and also show a range in style to represent the brand.
These ads were designed to expand the MiGente.com brand offline. They focused on reflecting the strengths of the site and monthly themes complementary to the Urban Latino Magazine.
Concept:
The idea of connections and how they are made on the site through the major life areas of friends, love and work was the concept for this ad. The illustrations represent the imagined life a member of the site would bring these parts of life all together. They also show the breadth of the type of tools and functionality that exist on the site.
The second ad once again highlights the breadth of the site and how much it can be used in the users' life. Three personas were generated and each proclaims the type of activities they use the site for. The addition of the hand drawn effect softens the photos and makes the personas more real and approachable. It also alludes to the virtual nature of the tools and connections.
The third ad is a celebration of Spring Fashion and complements this issue of Urban Latino. The concept here was that the individual creates their own world or 'spring' in the winter of reality. And that MiGente.com helps and is the medium for that expression.
Urban Latino had a issue celebrating Latinas and their strength. The ad was used to support that idea and identify MiGente.com as a place to find that strength. The large cropped photo was used to express a controlled boldness and optimism that is often found in Latin women interested in expressing themselves.
Groundwork is a non profit focused on literacy and after school development in Brooklyn. They needed low cost, fun and memorable collateral for their program
Concept:
The t-shirts were used for the kids and staff members. Blue for the staff and yellow for the kids so each would be highly visible, especially the kids. In order for the memories of a successful summer program to remain with the participants each received an album containing photos and artworks they created over the summer. And finally an invite to an end of program event for parents and kids, needed to inspire excitement and participation by parents to come join in the fun and support the program. The accordion invite was made of bright colors and unfolded when pulled out of an envelope. It became a decoration for the party to come and that would hang well on a refrigerator as a reminder to attend.
Community Connect is a network of online community sites with a large online ad network. Attending th iMedia conference is essential for companies in the online advertising and promoting CCI's scale of services was paramount for this conference booklet ad.
Concept:
Getting the idea of a network of sites was important, as well as what sites were in the network. By highlighting the sites with photographs of representational users draws attention to the sites and plainly indicates the market of the user. Leading the readers eye by pointing out the stats of this network, brings the idea home that if I want to advertise to ethnic markets, CCI is an invaluable partner.
Client Objective:
Listen.com was launching some refreshed products and services and in honor of that throwing a special party at an industry event.
Listen.com was launching some refreshed products and services and in honor of that throwing a special party at an industry event.
Concept:
The obvious theme here is the new fresh scent of the company and products. Using the colors of the brand and site this 3d detergent box with 'freshness facts' embodied how neat and packaged the new offerings were. It also kept the sense of whimsy that is important to the brand.
The obvious theme here is the new fresh scent of the company and products. Using the colors of the brand and site this 3d detergent box with 'freshness facts' embodied how neat and packaged the new offerings were. It also kept the sense of whimsy that is important to the brand.
Client Objective:
iMentor is an nonprofit dedicated to mentoring and making it more accessible through the internet. Creating a general awareness in classrooms about the group was the purpose of this poster.
iMentor is an nonprofit dedicated to mentoring and making it more accessible through the internet. Creating a general awareness in classrooms about the group was the purpose of this poster.
Concept:
Using the colors and branding of iMentor as a base, visuals portray these real life participants flowing through the internet. The circle and waving lines conveyed a positive lightness and energy that embodies what the program instills in its users.
Using the colors and branding of iMentor as a base, visuals portray these real life participants flowing through the internet. The circle and waving lines conveyed a positive lightness and energy that embodies what the program instills in its users.
Community Connect wanted to send holiday greetings without offending anyone while promoting the idea that it was the parent company of its three strong brands.
Concept:
The snow ball design won out. It was a light and fun way to get the idea across while really staying true to the winter holiday season.
The cookie concept, that lost out, was to actually larger than just the card. Real cookies were to be made and sent as gifts with the cards to really drive home the brands, to the point that people would literally consume them.
4XL is a non profit funded by Kevin Garnett and focuses on an after school program designed to help students get into college and realize their potential. This invite was to the launch of the program that was targeted towards funders, partners and the press.
Concept:
The logo and it's shapes were used to create excitement and energy around the launch. It draws on sports graphics for the visuals to tie to Kevin's participation but also the ideals and spirit present in professional sports.
Client Objective:
Listen.com's main consumer business was music and music review content. A promotion that clearly communicates this content was the goal.
Listen.com's main consumer business was music and music review content. A promotion that clearly communicates this content was the goal.
Concept:
These CD mixes, of artists highlighted on the site, became an invaluable tool for the sales and marketing team. The styling was focused on independent music and spirit that exists on the site. Art was contracted from underground artists that matched the sensibility of the music genres covered on the CDs.
These CD mixes, of artists highlighted on the site, became an invaluable tool for the sales and marketing team. The styling was focused on independent music and spirit that exists on the site. Art was contracted from underground artists that matched the sensibility of the music genres covered on the CDs.
Client Objective:
A large party and barbecue created a strong memorable presence at SXSW music conference. Promoting this presence was the main client goal for this ad and collateral.
A large party and barbecue created a strong memorable presence at SXSW music conference. Promoting this presence was the main client goal for this ad and collateral.
Concept:
The ad appeared in the conference booklet and promoted the event as well as a photo show in the event. The visuals drew on the rawness of the photos as well as the independent music acts playing the party. The pair of stickers played into the barbecue and the new Listen.com tagline, mmm...music.
The ad appeared in the conference booklet and promoted the event as well as a photo show in the event. The visuals drew on the rawness of the photos as well as the independent music acts playing the party. The pair of stickers played into the barbecue and the new Listen.com tagline, mmm...music.
International Hosteling of Austin wanted to get the word out about their hostel and how great the city of Austin is.
Concept:
Photos, segmented by an IA's branded orange sunset, highlights Austin's tourist attractions.
Listen.com wanted a brochure that music industry insiders would retain and actually read.
Concept:
Recreating the record store experience was the concept behind this project. Seven inch album sleeves were printed up with Listen's massaging and filled with random used vinyl records. The idea being, users would retain the sleeve to keep the record safe. In addition they would read and look at the sleeve in the hopes of knowing what record they had. They were all displayed at a conference in album racks and had to be riffled through, like the store experience, to find a desirable album.
Client Objective:
The San Fransico branch of Habitat for Humanity needed an annual report to communicate their effort to funders and partners.
The San Fransico branch of Habitat for Humanity needed an annual report to communicate their effort to funders and partners.
Concept:
Blueprints, from actual homes built, was the source material behind this concept. It really sent the message of the work they were doing. The design satisfied another client requirement that it be inexpensive. The two color print job proved cost and message effect. Parts of the blueprint were also employed for charts and graphs within the report.
Blueprints, from actual homes built, was the source material behind this concept. It really sent the message of the work they were doing. The design satisfied another client requirement that it be inexpensive. The two color print job proved cost and message effect. Parts of the blueprint were also employed for charts and graphs within the report.
Client Objective:
Latina Magazine needed a way to remind advertisers of their ad media close dates throughout the year.
Latina Magazine needed a way to remind advertisers of their ad media close dates throughout the year.
Concept:
A beefcake planner calendar that was usable was the perfect solution. It integrated some of the most popular content in the magazine as well as became something folks used everyday, causing them to be constantly be reminded of the close dates.
A beefcake planner calendar that was usable was the perfect solution. It integrated some of the most popular content in the magazine as well as became something folks used everyday, causing them to be constantly be reminded of the close dates.
