Black Music Month is a celebratin of African Americans contribution to music. The theme for 2007's content is "Mqking An Impact" and the goal was to create a rich experience for the users that drive traffic throughout the section. Especially to custom video content generated specifically for this special section. Music celebrities and industry insiders describe how music influenced them to get where they are now.
Concept:
blending ideas of how modern trends are built on past ideas, silkscreening became the asthetic. Hand screened gig posters were used as refernce and bcame the foundation for all the elements to be built on. By using this handmade technique with modern shapes and type it directly translate to the effect Black music has had on all music. Its all about influence.
Black History Month is an important content feature for AOL Black Voices and they landed an equally important sponsor, Target. The theme for 2007's content is "Then & Now" and the goal was to create a rich experience for the users that drive traffic throughout the section and to the Target site.
Concept:
The imagery used is one of memory. The colors burgundy and gold give an classic feel to the section. The photos represent imagery spanning from the history struggle to the contemporary users situations. The content includes over 10 multimedia galleries combining photos, audio and video. Inaddition rich text articles that draw the connection betwen current day topics and their legacy in Black History.
Client Objective:
AOL Black Voices site has had a long and successful history of being a part of the Black community. The site is always being refined and a recent upgrade focused on color and consistency across the site.
AOL Black Voices site has had a long and successful history of being a part of the Black community. The site is always being refined and a recent upgrade focused on color and consistency across the site.
Concept:
These two screen shots represent the enhanced site on the left and the older version on the right. The main upgrades occurred in the global Navigation, which was refreshed with blues across the assets, compared to the black and gray of the older version. Inaddition, a blue gradient was added to the background of the site to focus the user's eye on the content as well as to create a sense of depth. More changes along these lines are scheduled for the coming year.
These two screen shots represent the enhanced site on the left and the older version on the right. The main upgrades occurred in the global Navigation, which was refreshed with blues across the assets, compared to the black and gray of the older version. Inaddition, a blue gradient was added to the background of the site to focus the user's eye on the content as well as to create a sense of depth. More changes along these lines are scheduled for the coming year.
AOL Black Voices was upgrading their blogging platform and desired a redesign of the section to coincide with the new platform's release. The design needed to reflect the site as well as set some standards for the future.
Concept:
Using the Black Voices blue, a high contrast design was decided upon. Blogged content is the most important part of this section, so the content remains on white, drawing the user to it, while the rest of the site recedes with importance into the darker blues.
Client Objective:
AOL Black Voices and Vaseline wished to present video footage of the 2006 Black Movie Awards to the AOL users. The experience needed to house multiple video clips and be complementary to the Black Movie Awards style.
AOL Black Voices and Vaseline wished to present video footage of the 2006 Black Movie Awards to the AOL users. The experience needed to house multiple video clips and be complementary to the Black Movie Awards style.
Concept:
The colors, textures and imagery came from the awards show. The technology of the experience came from a special gallery module in the AOL publishing system. It allows multiple video clips to be shown as a group. Overall providing a neat and compact experience that allows users to easliy see the coverage of the show. The module has the flexibility to change all its parts to customize it for the content and the sponsor.
The colors, textures and imagery came from the awards show. The technology of the experience came from a special gallery module in the AOL publishing system. It allows multiple video clips to be shown as a group. Overall providing a neat and compact experience that allows users to easliy see the coverage of the show. The module has the flexibility to change all its parts to customize it for the content and the sponsor.
Client Objective:
Chevy and AOL Black Voices have exclusive content covering the Historic Black Colleges and Universities football season. Creating a section dedicated to the football games, tailgating, and their external HBCU campaign was the main objective for their brand.
Chevy and AOL Black Voices have exclusive content covering the Historic Black Colleges and Universities football season. Creating a section dedicated to the football games, tailgating, and their external HBCU campaign was the main objective for their brand.
Concept:
The section was produced, highlighting the games and Chevy's support at the games with weekly updates. Flash ad units drove users to the section, completing the experience, by including the same imagery content in the ads.
The section was produced, highlighting the games and Chevy's support at the games with weekly updates. Flash ad units drove users to the section, completing the experience, by including the same imagery content in the ads.
Client Objective:
AOL Movie Fone desired to have their movie review content for the fall/early holiday season grouped in a package that was easy for users to make their movie going decisions. And the package needed to reflect the season as well as the entertaining nature of the Movie Fone brand.
AOL Movie Fone desired to have their movie review content for the fall/early holiday season grouped in a package that was easy for users to make their movie going decisions. And the package needed to reflect the season as well as the entertaining nature of the Movie Fone brand.
Concept:
Using colors complementary to the Movie Fone brand this new holiday of 'Fallidays' was created. Adding to the cheeky name of the section is the royal treatment it gets through texture and detail. The horizontal navigation also makes it easy to get to all the vital content about these special movies.
Using colors complementary to the Movie Fone brand this new holiday of 'Fallidays' was created. Adding to the cheeky name of the section is the royal treatment it gets through texture and detail. The horizontal navigation also makes it easy to get to all the vital content about these special movies.
Client Objective:
AOL Black Voices has great sports coverage. USers look to them to concentrate on the African American players who have been dominating the game for the last several years. Keeping with that, Black Voices wanted to present the best of the best in players and plays each week, through photography.
AOL Black Voices has great sports coverage. USers look to them to concentrate on the African American players who have been dominating the game for the last several years. Keeping with that, Black Voices wanted to present the best of the best in players and plays each week, through photography.
Concept:
Utilizing a Flash module from AOL, the photos are presented in this easliy updateble gallery. The imagery creates the sense of and spirit of football through photgraphs and the patterns formed by coaches' play books. The type here need to be strong to reflect the fun but proud title of the content.
Utilizing a Flash module from AOL, the photos are presented in this easliy updateble gallery. The imagery creates the sense of and spirit of football through photgraphs and the patterns formed by coaches' play books. The type here need to be strong to reflect the fun but proud title of the content.
In celebration of Asian Pacific American Heritage Month, AsianAvenue.com created special content which highlighted the Asian AmericansŐ contribution to American Society.
Concept:
The trivia quiz was set in a fictional AsianAvenue University campus, which was familiar to AsianAvenue.com's predominantly student age audience. Styled after old school video games, the users go into different parts of the campus to discover their heritage. Once they found all the cool facts, users were rewarded with a diploma.
See the Flash
Client Objective:
Vibe Magazine offered a free CD as a promotion to increase subscriptions. The client wanted to speak to the urban sensibility of its readers and a sense of urgency through a gotta have it style.
Vibe Magazine offered a free CD as a promotion to increase subscriptions. The client wanted to speak to the urban sensibility of its readers and a sense of urgency through a gotta have it style.
Concept:
The vibrant Vibe covers dominate the graphics due to the contrast created by the simple black and gray background color scheme. The raw photocopy feel of the hands grabbing the magazine creates visual immedicacy with a street style.
The vibrant Vibe covers dominate the graphics due to the contrast created by the simple black and gray background color scheme. The raw photocopy feel of the hands grabbing the magazine creates visual immedicacy with a street style.
Fanta wanted a sticky interactive area that created significant branding opportunity for it by adding to the audience's perception of their products.
Concept:
An interactive music mixer and contest, that allowed users to create, submit their own original music and vote for their favorite song. This campaign created tremendous excitement and allowed Fanta to collect thousands of email addresses of those people interested in their product. The design was based on Fanta's brand assets.
Client Objective:
BlackPlanet.com wanted to acquire new members for its site. The dating service was used as the main focus since it generated the highest revenue and ROI.
BlackPlanet.com wanted to acquire new members for its site. The dating service was used as the main focus since it generated the highest revenue and ROI.
Concept:
Focusing more on mystique and higher class consumers, these ads created a sense of place and service that was a complete solution for their dating needs. The most obvious point is alluding to the type of people you will meet and the environment you will interact with them. Both of which cater to that slightly older more discerning consumers.
Focusing more on mystique and higher class consumers, these ads created a sense of place and service that was a complete solution for their dating needs. The most obvious point is alluding to the type of people you will meet and the environment you will interact with them. Both of which cater to that slightly older more discerning consumers.
Client Objective:
MiGente.com wanted to acquire new members for its site. The dating service was used as the main focus since it generated the highest revenue and ROI.
MiGente.com wanted to acquire new members for its site. The dating service was used as the main focus since it generated the highest revenue and ROI.
Concept:
A fun place to meet the right people was the basic premise. The colors and type relate to energy and excitement is associated with the brand. The messaging is to communicate MiGente.com as the best place in quantity and quality to fulfill your dating needs.
A fun place to meet the right people was the basic premise. The colors and type relate to energy and excitement is associated with the brand. The messaging is to communicate MiGente.com as the best place in quantity and quality to fulfill your dating needs.
Showtime created a series out of the popular Barbershop movie franchise and wanted a launch promotion. The client offered a DVD giveaway to entice users to subscribe to the email list and also to cross promote the movie and the tv series.
Solution:
This full-page ad appeared as the users logged into BlackPlanet.com. The main goal was to make it easy for users to enter the sweepstakes and also to learn the time of the show to increase veiwership. Visually the colors and treatment were all inspired by the Barbershop brand.
Client Objective:
McDonald's wanted an exciting interactive feature related to music for the African American market that connected its brand with the latest trendsetters in Black music.
McDonald's wanted an exciting interactive feature related to music for the African American market that connected its brand with the latest trendsetters in Black music.
Concept:
Black Music Month was a special content section that was dedicated to Black music from the last year. The styling was based on the 'Blue Note' design tradition but with a modern take through photo cropping and colors. The content had interactive pieces that required users to listen to music and chat with celebrities.
Black Music Month was a special content section that was dedicated to Black music from the last year. The styling was based on the 'Blue Note' design tradition but with a modern take through photo cropping and colors. The content had interactive pieces that required users to listen to music and chat with celebrities.
Nokia's key focus was to acquire data on the Latino market in the U.S. and to add subscribers to its email list.
Concept:
The full page web ad played on the branding on Nokia as a cool innovator of the mobile market. Pre-populating the data fields made it easy for users to sign in and as a result it created over (#) thousand new subscriptions.
Client Objective:
New Balance wanted to promote their basketball line of shoes and the product's new site. The focus was on players who do it for the love, primarily younger consumers age 14+.
New Balance wanted to promote their basketball line of shoes and the product's new site. The focus was on players who do it for the love, primarily younger consumers age 14+.
Concept:
The visuals focused on the branding of the client set in a public basketball court. With some urban hints through graffiti script and certain rough elements, the 'real' players New Balance desired responded to the promotion. The player that wasn't all show, but the real everyday player that plays without frills for the love. The idea that personal dedication and a team effort wins is the love.
The visuals focused on the branding of the client set in a public basketball court. With some urban hints through graffiti script and certain rough elements, the 'real' players New Balance desired responded to the promotion. The player that wasn't all show, but the real everyday player that plays without frills for the love. The idea that personal dedication and a team effort wins is the love.
Bacardi wanted to drive traffic to there new TV campaign featuring the concepts of 'Stan the Dummy' and 'The Fly.'
Concept:
This email campaign used visuals fromits commercials and the BacardiLive site. The concept was to pit the TV spots against eachother and to play up a rivalry. Using Bacardi brand assets, the email included product placement and clearly highlighted the main characters of the commercials as if title bout in a boxing match.
AstraZenca wanted a campaign that tied its brand to the health of the African Amerciancommunity and made the audience passionate about being healthy, while promoting their products.
Concept:
A special content area including articles and health forums was proposed. The highlight of the program being a viral movement and health pledge. The imagery here needed to be uplifting and showing a community of all ages being proud and healthy. User would receive a ribbon for their web page and in real life as proof of participating in the movement. The color of which was AstraZenca purple and closely tied to their brand, along with other logo and product placements.
Community Connect has custom news related content on all their sites that require a weekly set of images to reveal the cultural relevance of the article.
Concept:
These images represent various content across Community Connect's network over a two year time period. The content was focused on issues in the Asian, Latino and African American communities. All imagery was distilled from the article and was meant to communicate the most compelling part of the article, causing users to click and read it.
Client Objective:
State Farm, having strong ties to the Asian American market, wanted to continue the relationship by having a presence on AsianAvenue.com have its brand associated with current and relevant content.
State Farm, having strong ties to the Asian American market, wanted to continue the relationship by having a presence on AsianAvenue.com have its brand associated with current and relevant content.
Concept:
The campaign took place at the end of the year and focused on navigating the past year through fashion and technology reviews. The idea of navigation manifested itself with maps and literally being 'highlighted' were those pieces of content that resonated with the users. It was effective in making the content interesting especially when linked with the text of the section.
The campaign took place at the end of the year and focused on navigating the past year through fashion and technology reviews. The idea of navigation manifested itself with maps and literally being 'highlighted' were those pieces of content that resonated with the users. It was effective in making the content interesting especially when linked with the text of the section.
Client Objective:
Heineken launched "It's all about the weekend" campaign and wanted to spread its message to the African American market. Wanting to be apart of users' weekend planning, Heineken desired to be associated with an event tool of BlackPlanet.com.
Heineken launched "It's all about the weekend" campaign and wanted to spread its message to the African American market. Wanting to be apart of users' weekend planning, Heineken desired to be associated with an event tool of BlackPlanet.com.
Concept:
This events tool of BlackPlanet.com was overhauled and redesigned to incorporate Heineken as a sponsor. Colors and elements such as the 'star' help brand this tool to deliver the integrated campaign the client wanted. The overall design kept the flavor of the site while interjecting the brand. Usability was enhanced in the process, causing increased traffic to the tool and ultimately to the clients site.
This events tool of BlackPlanet.com was overhauled and redesigned to incorporate Heineken as a sponsor. Colors and elements such as the 'star' help brand this tool to deliver the integrated campaign the client wanted. The overall design kept the flavor of the site while interjecting the brand. Usability was enhanced in the process, causing increased traffic to the tool and ultimately to the clients site.
Client Objective:
Crest, already a strong player in the Latino market, wanted more data on their customers and to promote a new product through a free sample program.
Crest, already a strong player in the Latino market, wanted more data on their customers and to promote a new product through a free sample program.
Concept:
Focusing on Crest's colors and brand was important to establish who was delivering the message. Having the product represented in a three dimensional manner, almost as if you could grab it, reinforced the concept that in fact you can get your hands on a free tube of this new product.
Focusing on Crest's colors and brand was important to establish who was delivering the message. Having the product represented in a three dimensional manner, almost as if you could grab it, reinforced the concept that in fact you can get your hands on a free tube of this new product.
Client Objective:
A market research company wanted eye catching web creative to peak the user's interest, without creating a biased through imagery, for blind survey results.
A market research company wanted eye catching web creative to peak the user's interest, without creating a biased through imagery, for blind survey results.
Concept:
These three designs represent a few of the many that were created for this repeat client. The creative was meant as eye candy that seduced the user into clicking. Strong colors with bold graphics stopped the user and made them read the messaging. Most of the client click-through numbers were fulfilled within 24 hours of posting the creative.
These three designs represent a few of the many that were created for this repeat client. The creative was meant as eye candy that seduced the user into clicking. Strong colors with bold graphics stopped the user and made them read the messaging. Most of the client click-through numbers were fulfilled within 24 hours of posting the creative.
