| CONTACT INFO |
Alejandro Carlos Santandrea A: New York City P: 646.418.3256 E: alejandro@solidquality.com |
| EXPERIENCE |
|
| 2007-Present |
Creative Director
Condé Nast Media Group, Digital Studio - New York, NY Manage the design group in an internal digital agency producing advertising campaigns appearing on Condé Nast's sites, apps and iPad editions, including Wired and Vogue. Responsible for presenting ad concepts to clients and overseeing campaigns once sold to ensure their success. Clients include, but not limited to: American Express, Barney's, Chevy, Esteé Lauder, Frito-Lay, Johnson&Johnson, Kraft, L'Oreal, Macy's, Mercedes-Benz, Microsoft, P&G, Samsung, Tod's, Toyota. Promoted to Creative Director in 2010 and received employer awards for 2010 Innovator of the Year and 2009 Marketer of the Year. |
| 2006-2007 |
Art Director
AOL Inc., Programming and Experience Design Group - New York, NY Senior member of design team responsible for the interface and visual design of all AOL editorial properties, including: BlackVoices, MovieFone, Food, Body and Coaches. Defined styles and created engaging user experiences, focusing on SEO and Web 2.0 technologies. Produced client integrations for: Bailey's, Chevy, GMC, Target, Vaseline, and Walmart. Managed designers and mentored interns. |
| 2003-2006 |
Associate Art Director
Community Connect Inc., Client Solutions Group - New York, NY Lead design group for an internal advertising and marketing team for the leading ethnic social networking websites BlackPlanet.com, AsianAvenue.com and MiGente.com. Art directed interactive ad campaigns and sales products for clients, including: AstraZeneca, Bacardi, BMG, Fanta, Heineken, General Motors, McDonald's, New Balance, P&G, Rémy Martin, Showtime, State Farm, Vibe Magazine, Volvo. Responsible for the 2006 relaunch marketing campaign, including multi-day photo shoots. Promoted to Associate Art Director in 2005 and won Employee of the Year in 2004 and again in 2005. |
| 2001-2003 |
Art Director/Founder
Solidquality Inc., a boutique design firm- New York, NY Produced and designed branding projects for clients, including: 4XL: A Kevin Garnett Foundation, Artnet.com, Blue Ridge Foundation NY, Callaway Golf, Habitat for Humanity, JP Morgan Chase, Latina Magazine. Managed studio including client pitches, vendor relations and accounting. |
| 1999-2001 |
Senior Designer
Listen.com, Marketing and Product Development - San Francisco, CA Senior member of design team responsible for both online and offline marketing materials, in addition to the interface design for a digital music directory and subscription service, later known as Rhapsody. Collaborated with strategists on functionality and usability of website. Mentored and art directed junior staff. Promoted to Senior Designer in 2000. |
| 1997-1999 |
Promotions Designer
Latina Magazine - New York, NY Founded, designed and managed online version of leading U.S. Hispanic woman's magazine. Increased monthly site traffic to over 30,000 uniques and 150,000 pages views. Designed marketing materials and assisted editorial production of the magazine. Promoted to Promotions Designer in 1998. |
| CONTINUING EDUCATION |
|
| 1997-2005 |
School of Visual Arts
School of Continuing Education, New York, NY Courses in: Graphic Design, Typography, Flash and Traditional Animation. |
| 1999 |
New York University
School of Continuing Education, New York, NY Certificate in Multimedia for the WWW. |
| BACHELORS DEGREE |
|
| 1993-1997 |
Wesleyan University
Middletown, CT Bachelor of the Arts with Honors, Double Major: Studio Art (Honors Thesis) and Religion. |
| ADDITIONAL DATA | AIGA Member. First Things First signatory. International Travel. Contributor to NYCType.com.
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