Summary: Pitchwork: An expandable unit highlighting the new ZDX's features while tying them to editorial content on the Condé Nast sites. The headlines of this content would scroll down in collapsed state, but across in the expanded state.
Mercedes Blue-Tec : Drive Blue. Live Green. [ infomenu ]
Role: Art Director/Designer
Summary: A mini-site and Sweepstakes tying Mercedes new eco-friendly Blue Tec technology to like minded destinations in the client's desired target markets. Green facts were giving in each city as well as green restaurants and the like. The prize was trip to a city of your choice for an eco-weekend.
Summary: This site highlights the features of the cordless Platinum Collection vacuum.The vacuum rotates like a disco ball through animation of the space and light. The user can rotate the vacuum manually and click to get a magnified view. Within each hotspot, a feature is called out with animated photo details. All culminating in a sweepstakes to win the vacuum.
Summary: Expandable ad units promoting the women's (yellow) and Juniors (orange) product lines. The concept being these are the top ten items for the season. Every week the products were dynamically updates based on the client's focus. Each product was directly linked to the product page on the client's site.
Summary: Pitchwork for the new Lexus Hybrid. the idea was to pair visionary commentery and works with the car. The comments would be about the future of design and innovation. Implying that the car resmbles those comments and it is here today. This expandable ad would unfold upon roll over to reveal and complement the blueprints of Richard Meier's architecture.
Summary: A very successful campaign placing large amounts o content in a single 728x90 expandable ad. The content is organized around Mercedes core themes and would deep link to Condé Nast articles and videos. The user would also be able to view Mercedes videos right there in the ad unit.