Wired : Store
Every holiday, Wired creates a store showcasing the latest gadgets to give as gifts. My team is tasked with creating the site every for the last 7 years. Below is recent iteration that was visually impactful. Each site allowed users to browse items, purchase, wishlist and share products they like. They could also find out about events at a physical popup store Wired created.
Lead team and project from pre-sale to production. Approved all UX, layouts and tech previews.
Art Director: Nam Le, Designer: Matt Chock