THE PROJECT:

Hugo Boss wanted a innovative way to move their site users down the purchase funnel. The result was a custom made virtual dressing room where a user could select a variety of pieces from this season's collection to place on our model to see fit. We had to shoot all the products front and back in order to have the correct assets. We created assets for two seasons. We also created some trend content via custom blogger content.

MY ROLE:

Lead team and project from pre-sale to production. Personally oversaw the execution of photo shoot. Approved all UX, layouts and tech previews.

THE TEAM:

Art Director: Alison DeBenedictis