Situation: OpenAsset planned to launch a disruptive AI product and needed a brand identity to match the innovation and modernity of the product.

Task: In just eight weeks, create a standalone product brand, complete kits of assets, and integrate it into the company’s digital presence.

Action: Built a focused creative team, designed an accelerated review process to meet tight deadlines, defined the brand through workshops and research, produced brand standards and asset kits, designed the product website, and updated the main company site to showcase the launch.

Result: Launched Shred.ai on time to strong praise from the C-suite, board, and market. The successful launch contributed to doubling the company’s ACV within one month.