Situation: OpenAsset were going to launch a new AI based product and wanted a brand to match the disruption and modern  concept of the product.

Task: In a short 8 week sprint to define and produce a standalone product brand and kits of assets

Action: First, assembled an Art Director and Copywriter team to have better capacity to complete the work on time. Second, planned process of reviews and approvals to accommodate the quick turnaround. Third, defined brand through workshops research and reviews. Fourth, produced brand standards, kit of assets and website design. Fifth, made site updates to the main company site to incorporate the new product.

Result: Successfully launched product on time. Well received by C-Suite and Board of Directors. Market received product well too resulting in doubling the companies ACV in one month.