Situation: Jacquard (formerly Phrasee), a Saas AI brand messaging platform, decided to rebrand to capitalize on the AI trend of businesses. They hired a branding agency and built a small marketing team to launch the new brand.

Task: Be embedded in the team as a fractional Creative Director to provide direction to the agency for the rebrand, launch with content marketing and build out operations for them to be self sufficient.

Action: First, joined weekly agency feedback cycles providing direction for the rebrand. Second, planned out operations and systems for launch activities and weekly content. Third, produced additional non-agency assets for launch marketing, events and Sales materials. Fourth, launch content marketing and video podcast.

Result: Successfully launched rebrand on time and in budget to great reception. Also Launched video podcast featuring CSuite executives along with a regular calendar of articles and case studies.