THE PROJECT:

Content marketing is an important pipeline and lead generation activity for most SaaS companies. Downloadable reports and guides are the anchor assets for this strategy and allow brands to state their POV on the industry, trends and ways our product can drive business. During my tenure at Braze over 50+ guides have been published. Below are a small collection of some of our best performing ones. All 50+ guides also had a batch of various digital promotions and ads to drive traffic to them.

MY ROLE:

Managed the team executing these guides, review and approved all layouts.    

THE TEAM:

Art Director: Luisa Fuentes, Designers: Various.