THE PROJECT:

The fashion universe ranked in real time, the InCloud tool built for Style.com is a first-to-market data-driven, algorithmic method of ranking and measuring the most influential people within the fashion industry. When you take fashion authority Style.com combined with an industry of influencers and apply our interactive design, what you get is a real-time opportunity to measure influence in fashion, and a powerful tool for brand listening and editorial influence on consumers. The digital tool’s real-time conversation and engagement provides a near instantaneous ranking of the designers, models, stylists and front-row fanatics who bring the fashion world to life. 

MY ROLE:

Lead team and project from pre-sale to production. Approved all UX, layouts and tech previews.

THE TEAM:

Art Director: Nam Le, Senior Designer: Way-Fan Chang