VW : Diesel Re-Engineered
Volkswagon needed a way to educate consumers about their TDI engine and the value of clean diesel. With Wired, we created this highly animated long form article to explain the virtues of the product, complete with a mobile version. Our developers had to employ a pixel masking effect to get the animation we wanted.
Lead team and project from pre-sale to production. Approved all UX, layouts and tech previews.
Art Director: Nam Le, Designer: Rob Fleming, Copywriter: Cristina Cala