When an apple is not an apple.
Monday, October 5th, 2009
Apple Computers is suing Austraila’s Woolworth’s for logo infringement. The new logo does have a vaguely apple look, but I think it is borderline on infringement. Woolworth’s is in the food/grocery store category in Austraila, so having food in the logo makes some sense. I just wonder if folks would really be confused. I guess time will tell. There is some indication that the brand has gone into mobile phones, so I guess there is some crossover, especially if they sell media currently like movies and music. Read about it here.
To be really honest I kinda like the Woolworth logo. Has a sense of freshness and the green makes it feel leafy. W is incorporated in a approachable humanistic way.